Privacy policy
This Privacy Policy (“Privacy Policy”) outlines how Paaro (referred to as “us”, “our”, “we”, “Paaro Official ”or “Paaro”), a multi-designer studio based in Melbourne, uses and safeguards the information you (“User” or “Customer”) provide when accessing, browsing, registering, and/or using our website (https://www.paaro.com.au/) (the “Website”).
Paaro is committed to ensuring your privacy is protected, and we assure you that any personal identifying information (“Personal Information”) you share with us will be used in accordance with this Privacy Policy. This Privacy Policy explains the type of information Paaro may collect from you or that you may provide when using our Website, as well as our practices for collecting, using, keeping, protecting, and disclosing any Personal Information.
Collecting Personal Information
When you browse, engage, or access our Website; contact us; create an account; or purchase a product as described in the Terms and Conditions (the “Terms”), you may be asked to enter or disclose various types of Personal Information, which may include, but is not limited to:
Contact Information and Account Registration: name, email address, postal address, telephone number, account username and password, business contact information, and any other similar information you provide to us.
Transactional: credit/debit card details, payment information, purchase history, online shopping cart information, billing address, and registration information.
User Content: photos, videos; audio; reviews; payment information and other information you may submit to us or one of our trusted third-party service providers, online forums, or social media platforms.
Social Media Information: if you interact with us through a Third-Party Platform, social media website, or log in to our Website using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments, and the people and websites you follow.
Identification and Demographics: Date of birth, gender, interests, lifestyle information, clothing size, social media credentials, contacts, or referrals you provide.
Device Information and Identifiers: IP addresses, cookie IDs, browser type and language, operating systems, platform type, and device type.
Geolocation: city, state, and ZIP code associated with your IP address or derived through Wi-Fi triangulation. We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices.
Research and Feedback: Product reviews and comments that you send us through our Website, by email, over the phone, by mail, or in surveys.
Connection and Usage: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content you view and duration, quality of the service, and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.
Additional Information: any additional information you provide to us either directly through our Website or any other communication with us.
Paaro takes your privacy seriously and complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) (the “Privacy Act”). We collect and use Personal Information only for the purposes stated in this Privacy Policy or as permitted by law. We may use your Personal Information for the following purposes:
To provide and improve our services, including processing transactions, managing accounts, providing customer service, and developing new products and services.
To communicate with you about products, services, promotions, events, and news.
We may also collect non-personal information, which does not directly identify you, such as aggregated data and usage information, for various purposes, including analytics, research, and optimization of our website.
Using Personal Information
We use your Personal Information to provide, operate, improve, and personalize our Website and Products, as well as to communicate with you about Paaro and our offerings. This includes, but is not limited to:
- Fulfilling your orders and requests for Products, including processing payments and shipping your Products to you.
- Providing you with customer support, troubleshooting, and technical assistance.
- Personalizing your experience with Paaro, including recommending Products, features, and promotions that we think will be of interest to you.
- Communicating with you about Paaro’s Products, services, promotions, and events.
- Improving and optimizing our Website and Products, including developing new Products and services and analyzing user behaviour and trends.
- Complying with legal requirements and protecting our rights and the rights of our users and third parties.
- Preventing, investigating, and addressing fraud, security, or technical issues.
- Conducting research and analytics to understand our customer base, market trends, and user behavior, as well as to develop and improve our products and services.
Sharing and Disclosure of Personal Information
We do not sell your Personal Information to third parties for their marketing purposes without your explicit consent. However, we may share your Personal Information with the following categories of third parties for the purposes described below:
- Service Providers: We may share your Personal Information with our trusted service providers who help us operate our website, process payments, fulfill orders, deliver Products, and provide customer support, marketing, and analytics services. These service providers may have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Affiliates and Partners: We may share your Personal Information with our affiliates and business partners who offer complementary Products and services, including co-branded Products and promotions. If you choose to participate in these offerings, we may share your Personal Information with these third parties to facilitate your participation.
- Legal Requirements: We may disclose your Personal Information to law enforcement, government authorities, or other third parties if we believe that such disclosure is necessary to comply with applicable laws and regulations, respond to a subpoena, court order, or other legal process, or protect our rights or the rights of third parties.
- Business Transfers: We may disclose your Personal Information to a third party in connection with a merger, acquisition, or sale of assets, or in the event of bankruptcy or similar proceeding.
Acceptance of Terms
By using our website or purchasing any of our products, you acknowledge that you have read and agreed to this Privacy Policy and all the terms and conditions outlined herein. If you do not agree to this Privacy Policy, please discontinue use of our website.
Your continued use of our website following any updates or changes to this Privacy Policy constitutes your acceptance of the revised terms.
Limitation of Liability
Under no circumstances shall Paaro be liable for any consequential, indirect, incidental, special, exemplary, punitive, or enhanced damages resulting from your use of our website or your purchase or use of any of our products.
Use of Cookies
Yes, we use cookies on our website. Along with our service providers, advertisers, and other third parties, we use cookies and similar technologies such as HTTP cookies, HTML 5, flash local storage cookies, web beacons, GIFs, embedded scripts, ETags/cache browsers, and software development kits to recognize you on, off, and across your devices. Cookies are small files that we or our service provider transfers to your computer’s hard drive through your web browser (if you allow) and/or your device that enables Paaro, a third-party platform, and our service provider’s systems to recognize your browser or device to capture and remember certain information. Our partners may use mobile device identifiers, such as Apple IDFAs and Google/Android Advertising IDs. By doing so, ad companies can recognize your computer or device every time they send you an online or mobile advertisement. This way, the advertisement companies can compile information about where you, or others who are using your computer or device, saw their advertisements and measure your interaction with each ad.
We use cookies to help us remember and process your purchased products. They are also used to help us understand your preferences based on previous or current activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about traffic and interaction so that we can offer better experiences, services, and products in the future.
We use cookies to:
- Remember and process your orders
- Understand and save your preferences for future visits
- Compile aggregate data about traffic and interactions to offer better experiences, services, and products in the future. We may also use trusted service providers that track this information on our behalf.
You can choose to have your computer or device warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this through your browser or device settings. If you disable cookies, some features on the website may be disabled. Disabling cookies may also affect your experience by decreasing the website’s efficiency or causing some of our services to not function properly.
Third-party and Other Disclosures of Your Personal Information
We may share your non-personal information with other companies, advertisers, partners, social networks, service providers, research and management companies, search engines, law enforcement, hosting partners, and other parties who assist us in operating our website, conducting business, or servicing you. Similarly, if we are involved in a merger, collaboration, acquisition, or asset sale, your personal information may be transferred. However, we will provide notice before your personal information is transferred and becomes subject to a different privacy policy.
We may also release your personal information under certain circumstances when we believe release is appropriate to comply with the law, enforce our policies, and/or protect ours or others’ rights, property, or safety. We may also be required to disclose your personal information if required by law or in response to a valid request by a public authority (e.g., a court or governmental agency).
Retention of Your Personal Information
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your with our legal obligations, resolve disputes, and enforce our policies.
Once the purposes for processing your personal information have been fulfilled, we will securely delete or destroy the information. However, we may retain and use any aggregated or anonymous data derived from your personal information for statistical, analytical, or research purposes.
Security measures
We use a variety of security measures to protect your personal information. These measures include secure servers, firewalls, and encryption of sensitive data. We also require that our service providers and partners implement appropriate security measures to protect your personal information.
However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your personal information. In the event of a data breach, we will notify you and the appropriate authorities as required by law.
Changes to the Privacy Policy
We may update or revise this Privacy Policy from time to time. Any changes will be posted on this page, and the revised policy will indicate the date of the last update. Your continued use of our website following any updates or changes to this Privacy Policy indicates your acceptance of the revised terms.
Contact Information
If you have any questions or concerns about this Privacy Policy, please contact us at contact@paaro.com.au.